Brand Partnerships - Laura Adams - Financial Spokesperson

With more than 15 years of experience in digital media, marketing, search engine optimization (SEO), public relations (PR), media relations, and multimedia content creation, I create brand partnerships with diverse organizations that want to get media attention, create best-in-class content, and reach marketing objectives.

As one of the nation’s leading personal finance and small business authorities, I’ve completed thousands of interviews for on-camera TV, radio, online articles, and print publications. I’m an award-winning author, speaker, and host of Money Girl, a top-rated weekly podcast with over 40 million downloads. Those platforms allow me to reach millions of readers and listeners actively seeking practical financial advice.

Behind the scenes of a one-day satellite media tour (SMT) where Laura completed over 30 national broadcast interviews.

I’ve been featured on most major news outlets, including ABC, Bloomberg, CBS, Consumer Reports, Entrepreneur, Forbes, Fortune, FOX, Kiplinger’s, Money, MSN, NBC, NPR, NY Times, PBS, USA Today, US News, Wall Street Journal, Washington Post, and many more.

My brand partnerships are typically for extended periods, where I embed with your in-house or external teams to achieve long-term marketing goals. You hire me to care about your business, represent your brand, and bring fresh expert ideas. My clients include Aceable, Citizens, Edison Mail, Finder.com, GOBankingRates, MetLife, Red Ventures, Sunbit, Synchrony Bank, Tenet, United Healthcare, Unum, and more.

Please reach out to discuss your business objectives and questions you may have about brand partnerships at Laura@LauraDAdams.com.

Laura Adams featured on Cheddar News Your Future Home giving advice on real estate and becoming a homeowner.

Some of my clients’ industries include:

Annuities
Banking
Buy Now Pay Later
Cryptocurrency
Driving Education & Safety
Electric Vehicles
Healthcare
Insurance
Lending
Media & Publishing
Online Education
Productivity
Real Estate
Taxes
Laura featured on CBS Great Day Live giving tips for parents on teen driving, saving money on insurance, and safety.

Brand Partnership Services I Provide

My services include working as your PR & Marketing Consultant, Media Spokesperson, Multimedia Creator, Influencer, and Link Builder. Please keep reading for more detail and specific examples.

PR & Marketing Consultant

Most organizations want to build their brand, authority, and SEO for increased site traffic and conversions. I can help you create a comprehensive content marketing and PR strategy that gets high-quality backlinks, social amplification, and visibility in search results.

For example, I can create editorial roadmaps, design pitch calendars, manage writing teams, and oversee proprietary content to scale publishing and SEO. Working with your in-house team or an external agency, we can brainstorm PR pitches that appeal to top-tier media outlets and get your brand featured on broadcast TV, radio, podcasts, videos, online, and print.

Leaders who want to represent their organization as professional spokespersons need expert media training to answer interview questions effectively, gain audience trust, and give memorable calls to action under fire. I’ve completed thousands of on-camera interviews and can train and mentor your in-house subject-matter experts and leaders who want to represent your company in the national media successfully.

Media Spokesperson

Many companies want to get featured in the national media but don’t have leadership or in-house staff with the time, desire, or on-camera expertise to leverage PR opportunities effectively.

For example, I can represent your brand as a subject-matter expert in the media for requested commentary on broadcast TV, radio, podcasts, video, email Q&As, and calls with journalists. Having a nationally-recognized expert, author, and thought leader in your corner is critical for getting high-profile, earned media coverage.

Top media outlets, publishers, reporters, and beat writers are more likely to feature your brand when you have a go-to expert spokesperson providing timely, insightful, and valuable information for their audiences. I can analyze data studies and surveys, explain timely news events, give consumer advice, discuss industry trends, review economic reports, and serve as your expert source for journalists and reporters.

Clients hire me for satellite media tours (SMTs) that get broad exposure to consumers through multiple TV, radio, and online interviews scheduled during a day or two. I can create suggested questions for producers and interviewers, finalize brand messaging, and travel to your company or a studio location to conduct live and taped segments.

I’m also a professional speaker who can represent you as a brand ambassador in various ways, such as at live industry events, remote webinars, social media events, on-demand courses, and recorded video interviews with your partners and employees.

You can see some of my broadcast media appearances here.

Multimedia Creator

Most organizations understand that they need fresh content to increase brand awareness, authority, SEO, and site traffic. Creating educational content that answers the questions your in-market consumers need to know is the best way to gain their attention and trust.

For instance, my brand partnerships can include creating:

Expert long-form written articles and guides
Short-form written Q&As and FAQ posts
Video explainer scripts
Audio voiceovers
Self-filmed videos
Side-by-side video interviews with experts
eLearning content

We can brainstorm evergreen and news-worthy article topics to publish on your website for increased authority and search results. I write audio and video scripts and self-film videos from my professional studio for your website, YouTube, social channels, newsletters, e-learning, and paid ads.

Influencer

Every business wants to expand its reach and find new potential customers. Leveraging the community of an expert influencer is a powerful way to build brand awareness, credibility, and site traffic.

For example, I can amplify your brand’s content, social media channels, newsletters, and product offerings to my Money Girl Podcast audience, partner sites, and social following. My community actively seeks advice to improve their personal and business finances.

Link Builder

Most sites need to build their domain authority and SEO to drive more traffic and conversions. I can help you create a solid and diverse backlink profile that boosts brand awareness, visitors, and search results.

For example, I have partnerships with high-domain authority publishers and am a frequent contributor. I can pitch byline articles with relevant resources and backlinks that improve your brand awareness and SEO. I also write responses to inbound reporter inquiries using sites like Help A Reporter Out (HARO) for more backlink and syndication opportunities.

Let’s Create a Brand Partnership

To sum up, I can help you achieve results by:

Building brand awareness, credibility, and authority by representing your organization in the media as an expert spokesperson, subject matter expert, event speaker, and influencer.
Creating strong relationships with media who can feature your brand and content.
Getting high-domain backlinks from bylines published on top partner sites and syndicated.
Creating and analyzing proprietary data, including reports and surveys.
Writing and editing content, including articles, Q&As, video scripts, podcast scripts, media pitches, and press releases.
Producing multimedia content, including self-filmed explainer videos, audio voiceovers, interviews with experts, and more for improved SEO or paid media.
Responding to reporter queries for backlink opportunities from sources like HARO.
Promoting content through my social channels, podcast, and influence.
Consulting and training in-house experts and executives on PR strategy and how to do successful broadcast media interviews.

How Laura Starts Brand Partnerships

Building a trusted working relationship and brand partnership begins with an informal discovery call. Once I learn more about your business objectives, I can create a proposal for specific campaigns or an ongoing retainer.

I look forward to connecting and learning more – please email Laura@LauraDAdams.com, download my Services Sheet (PDF), or use the form below to get in touch.