Many companies want to get featured in the national media but don’t have leadership or in-house talent with the time, desire, or on-camera expertise to leverage PR opportunities effectively. As a professional PR & media spokesperson, I work with select brands (directly or through their external PR agencies) to create exciting and notable announcements that get attention, increase buzz, and stir quick action.
For example, I can represent your organization as a subject-matter expert and on-camera spokesperson. We can amplify brand messages and calls to action through satellite media tours (SMTs), video news releases (VNRs), and audio news releases (ANRs) for national and local TV and radio.
Having a nationally-recognized expert, author, and thought leader in your corner is critical for getting high-profile, earned media coverage on broadcast TV, radio, podcasts, video, email Q&As, and calls with journalists.
Top media outlets, publishers, reporters, and beat writers are more likely to feature your brand when you have a go-to expert spokesperson providing timely, insightful, and valuable information for their audiences. I can analyze data studies and surveys, explain news events, give consumer advice, discuss industry trends, review economic reports, and serve as your expert source for journalists and reporters.
I also help brands craft clear, authentic marketing messages to communicate with media and the public for campaigns, special events, or advertising periods. We deliver messages through press releases, online news outlets, social media, guest blog posts, videos, sponsored events, and conferences.
I’ve completed over 3,000 live and taped interviews with national show hosts, news reporters, and print and online journalists. That translates into millions of media mentions across the country on networks, podcasts, and media outlets such as NBC, CBS, ABC, FOX, Bloomberg, Al Jazeera, CNBC, NPR, PBS, the Wall Street Journal, the New York Times, Entrepreneur, Forbes, Money, Kiplinger, Real Simple, MSN Money, Yahoo, The Huffington Post, and many more.
I’m also a professional speaker who can represent you as a brand ambassador in various ways, such as at live industry events, remote webinars, social media events, on-demand courses, and recorded video interviews with your partners and employees. My goal is to provide a positive voice for your business, nonprofit, or government agency that includes powerful calls to action and gets results.
You can see some of my broadcast media appearances here.
Learn more about working with Laura here.
How to Get Started With Laura as Your Spokesperson
Building a trusted working relationship begins with an informal discovery call. Once I learn more about your brand and business objectives, I can create a proposal for specific campaigns or an ongoing retainer.
I look forward to connecting and learning more – please email Laura@LauraDAdams.com, download my Services Sheet (PDF), or use the form below to get in touch.