Wondering if you should hire a financial spokesperson and analyst? Whether your organization is B2C or B2B in the fintech, online education, or financial services industry, find out why you should hire a money expert to represent your brand.
If your organization has an outstanding product or service, that’s fantastic; however, having a memorable brand makes the difference between consumers considering your offering and taking action to buy it or not. Savvy organizations know that without brand awareness, it’s impossible to reach new markets, move potential customers down a sales funnel, and keep them coming back or referring you.
Consistent public relations (PR) is one of the best ways to build a brand, get attention even in oversaturated markets, and encourage in-market consumers to take action. Specifically, creating proprietary content and having an expert, on-camera spokesperson to represent your organization in various high-stakes situations.
For instance, expert spokespeople field written and verbal interview requests from top-tier journalists. They appear on national and regional TV, radio shows, and podcasts. You might want them to speak at live industry conferences, lead online educational events, or contribute to a regular Q&A column.
A spokesperson should have broad experience creating content that gets media attention, building diverse backlinks to your website, and maintaining media relationships for ongoing PR opportunities.
You might hear spokespeople called brand ambassadors or influencers. No matter what you call them, the best spokespeople are relatable, genuine subject matter experts. They have on-camera media training to ensure their appearance, body language, and voice sends a positive and memorable message about your brand.
5 Reasons to Hire a Financial Spokesperson
If your company doesn’t have an expert financial spokesperson, here are five reasons you should hire one.
1. An expert financial spokesperson builds brand credibility.
When potential customers see someone they like, admire, or respect giving advice, explaining news events, or promoting a product, they’re more likely to take action. Whether the spokesperson appears on a national commercial, broadcast TV, radio, podcasts, social media, guest articles, YouTube, or your website, their reputation and expertise capture attention.
A financial spokesperson’s personality and body of work transfer to your brand, giving it instant goodwill. That’s why choosing the right spokesperson who aligns with your brand is essential.
2. An influential spokesperson expands your customer base.
An influential financial spokesperson who leads a community, such as a popular podcast, blog, or social channel, is a powerful strategy for bringing brand awareness to new markets. An influencer invests years or decades in content creation to build their community, and you get instant access.
A top financial spokesperson directly impacts their followers who may have never heard of or considered your product. If someone in their community previously overlooked your brand, the spokesperson’s recommendation makes consumers see it in a new light and be willing to try it.
A product explanation and recommendation from an expert financial spokesperson sets you apart and puts you ahead of the competition. That’s critical in oversaturated financial markets where consumers may be loyal to existing brands.
3. A spokesperson strategically positions your brand.
The best spokespeople are educators who only represent products they genuinely believe will help their communities improve their lives. An influential financial spokesperson can take your brand from obscurity to prestige instantly.
Even if someone has never heard of your product, seeing or hearing an expert they respect promoting it means they’ll remember your brand and talk to their sphere of influence about it. A notable spokesperson connects the audience to your brand in a lasting and powerful way.
4. An expert financial spokesperson has deep industry relationships.
An often-overlooked benefit of hiring an expert financial spokesperson is leveraging their relationships. For instance, publishers seek out influencers and authors to be article contributors.
That lets you get brand mentions and high-quality backlinks to your website from the spokesperson’s published guest articles. Additionally, journalists frequently reach out to subject matter experts for commentary. That gives your website a diverse portfolio of backlinks, improving search engine optimization, and increasing your domain authority.
5. A media-trained spokesperson gives your brand authority.
Choosing an experienced, media-trained financial spokesperson your target audience trusts is critical. You should have someone reliable, relevant, recognized for accomplishments, and a personality similar to your brand.
The right person constantly focuses on your product and brand image. Their goal is to build credibility and send the right message about what your brand stands for in their everyday life and media interactions.
Whether your organization is B2C or B2B in the Fintech, online education, or financial services industry, having an analyst on your side to provide expert commentary on the economy, financial markets, personal finances, and business is essential for growth.
Download Laura Adam’s Services Sheet (PDF) to learn more about working with her to achieve your organization’s PR and marketing goals.